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And the survey says…

For years, marketing and public relations specialists have used surveys as a communications tool. Some surveys of this nature are relevant to a broad section of the population: AAA (Automobile...

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What do Ellis Island, Bruce Springsteen and Facebook have in common? Using...

Recently, we had the privilege of working with The Statue of Liberty-Ellis Island Foundation, an organization our team has provided nonprofit public relations services to intermittently for more than...

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It’s July 4th, should you shoot off a pitch or stick with fireworks?

As July 4th approaches many public relations specialists avoid scheduling major efforts in the days, or weeks, surrounding the holiday. The rationale behind this is obvious; many people are taking...

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Using Twitter for Traditional PR

As a PR Agency, most clients hire us to execute a strategic media relations campaign targeted primarily to traditional media, which they believe has the most impact on their business goals. Not...

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SAY WHAT? FORMULATING AN EFFECTIVE (AND ACCURATE) SOUND BITE

If ever there were a season of the sound bite, it’s now – election time! Politicians are the kings (and queens) of one-liners. In fact, sound bites are such a priority, they are often worked into a...

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Is the web making traditional press events irrelevant?

The heyday of the PR press event is behind us. A number of factors – on both sides of the equation – have contributed to its decline. For media, shrinking staff size is usually the main culprit....

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To Blog or Not to Blog – If you’re just looking to rant, don’t waste your time!

Nowadays, nearly everyone I know is a “blogger” – the mom next door blogs about local education, our clients blog about their industries, our family dentist blogs about good oral hygiene, and our...

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Trick or Treat? Don’t let the job haunt you!

I know, I know – using Halloween as a blog theme is very cliché. But since my kids have outgrown costumes, and I’m too scared to watch most horror movies (I record “American Horror Story” and watch it...

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2012 PR lessons from the Presidential Election and Hurricane Sandy

“Experience is a hard teacher because she gives the test first, the lesson afterwards” – Vernon Sanders Law As PR professionals, we strive to learn from every activity or event we engage in or are...

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Competing for attention – and getting it – in the City of Angels!

We hit the road once again last week with Lufthansa, a client we’ve been privileged to collaborate with for eight years!  With the airline’s extensive U.S. presence (17 gateways), we’ve visited cities...

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The world is changing and PR is keeping up – strategies to focus on in 2013

“The only place success comes before work is in the dictionary” – Vincent Lombardi The PR industry is complex and can be considered difficult to describe or define. The past year presented many...

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How to use LinkedIn Groups like an expert

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected” – Steve Jobs Who doesn’t want to be an industry leader? Be recognized as an authority in your field?...

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How to Determine Which Blogs to Pitch

The blogosphere continues to grow by leaps and bounds. In an earlier post we addressed the pros and cons of starting your own blog.  The conclusion was: don’t blog for the sake of blogging; have a...

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Social Media Meets Cupid on Valentine’s Day

For Valentine’s Day, we have taken to a tradition of exploring the topic of romance in social media.  This year we’ve scoured various resources to uncover more data and usage stories to further...

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How NGOs use social media to drive loyalty

“Start by doing what’s necessary, then what’s possible; and suddenly you are doing the impossible” – St. Francis of Assisi According to a World Bank survey, there are approximately 40,000...

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The power of visual social media for NGOs

“Of all of our inventions for mass communication, pictures still speak the most universally understood language” – Walt Disney An image is worth 1000 words, and who needs to “speak” to humanity more...

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How to be a good PR agency

“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin Now that we’ve covered the topic of Being a Good Client and have had lively discussions...

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“World,” meet Community Plates, a 2013 Computerworld Honors Program Laureate!

It’s a fantastic feeling helping a client to receive recognition for an innovative approach to making the world a better place!  You want to tell the world about it because you’re so proud – not to...

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Tailoring your PR strategy with Generational Targeted Marketing

 “We have the power to make this the best generation of mankind in the history of the world or to make it the last” – John F. Kennedy Generational Targeted Marketing looks at how peoples’ values,...

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The Golden Rule For PR Professionals — Think Nationally, Act Locally!

“For us to grow globally, it’s not enough to just be an exporter. We have to be a creator” – Bob Iger While national media placements are often perceived as “sexier” than local hits, in today’s...

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